Dads to Get $663 Million in Tools and Appliances on Father's Day. So Save At Appliance Direct

APPLIANCE DIRECT ALL WEEK LONG DAD”S EVENT

Dads to Get $663 Million in Tools and Appliances on Father's Day Jun 6, 2014

Father's Day at Appliance Direct  may be the smallest of the American gift-giving holidays, but it is still expected to generate $663 million in spending on tools and appliances, according to the National Retail Federation (NRF).

NRF called Father's Day a "blip on the retail sales radar" when compared to Christmas and Mother’s Day, but it's 2014 survey shows the average person will spend $113.80 on tools, electronics, and other gifts for dad, slightly down from $119.84 in 2013. Total spending for Father's Day 2014 is expected to be $12.5 billion.

“Knowing both cost and sentiment are important to their shoppers, retailers this Father’s Day will make sure to offer promotions on a variety of gift options, including home improvement items, tools and even apparel,” said NRF President and CEO Matthew Shay. “As more people look for ‘experience gifts’ with tickets to baseball games or a day on the golf course, retailers will also make sure to promote their gift cards for families hoping to create the perfect gift package.”

Gift item spending expectations for Father's Day 2014:
• $1.6 billion on electronic gifts like smartphones and tablets
• $1.8 billion on gift cards
• $663 million on tools and appliances
• $662 million on sporting goods or leisure items
• $645 million on home improvement items
• $641 million on personal care items
• $555 million on books or CDs
• $520 million on automotive accessories

The survey found that:
• 64.1% give dad a greeting card
• 41.5% give dad apparel items like neckties and sweaters, spending $1.8 billion
• 42.6% take dad on a special outing, such as dinner or a sporting event, spending $2.5 billion

Where will family members shop for dad's gift?
• 35.8% will shop at a department store
• 28.1% will shop at discount stores
• 28.4% will shop online
• 24.2% will shop at specialty stores
• 16.6% plan to shop at a local or small business

“As we saw with Valentine’s Day and Mother’s Day this year, consumers are keeping to a strict budget,” said Prosper Insight’s Consumer Insights Director Pam Goodfellow.

Nearly one-quarter of smartphone owners (23.4%) will research products and compare prices on gifts using their smartphone, and three in 10 tablet owners (30.6%) will do the same. Nearly one in five (18.2%) will purchase products with their tablet for Father’s Day so come into Appliance Direct and compare.

So Come on in to Appliance Directs DAD’s Event  All week long   #AD www.appliancedirect.com 

Appliance Direct and Whirlpool A Perfect Match in the Kitchen .

MADE IN U.S.A   May 31, 2014 Yes Made  in America  Appliance Direct  Consumers are always searching for appliance innovations to help streamline daily tasks  .  On the heels of a number of Good Housekeeping Seals in both the kitchen and laundry category, the latest ratings from several leading consumer publications prove that features available in the Appliance Direct  Whirlpool brand's laundry pairs are easy enough to use and sophisticated enough to get the job done well.

Appliance Direct with Whirlpool^® are committed to designing innovative technology to improve the lives of their consumers and allow them to get the most from their appliances. Whirlpool's recent top-rated front load washers offer high-performance cleaning with the shortest available cycle time among recommended front load washers tested by a leading consumer magazine aviable at Appliance Direct .* Thanks to the Adaptive Clean Wash System with Precision Dispense available in the appliance direct   Whirlpool brand Duet^® washer, clothes will look newer for longer.** Even better the Duet^® dryer will help preserve the perfect fit with advance Moisture Sensing, which helps determine when everything is perfectly dry, helping save time and energy.

"Appliance Direct with Whirlpool continues to always listen to our consumers first, which is why we believe our products continue to resonate with our customers," said Tanu Grewal, senior brand manager, Whirlpool brand.  "Whirlpool has been at the forefront of consumer appliance brands for more than 100 years and will remain in pursuit of that tradition as we introduce new technologies. With streamlined controls and intuitive features, Whirlpool brand appliances are 'designed to simplify' life; in other words – they are so advanced, they are uncomplicated."

Appliance Direct Sells Whirlpool Brands in all its Locations. Here is some info about Whirlpool Below

About Whirlpool Brand
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion in 2012, 68,000 employees and 65 manufacturing and technology research centers around the world. Whirlpool Brand is committed to advancing technology in ways consumers want and need it, creating simple solutions that optimize productivity and efficiency in the home. In addition to designing appliance solutions based on consumer insight, Whirlpool is one of Habitat for Humanity's largest corporate partners, donating a refrigerator and range to every new Habitat for Humanity home built in North America. For more information on Whirlpool Brand and Appliance Direct , please visit  www.appliancedirect.com or find us on Facebook at www.facebook.com/appliancedirect.

#ad #appliancedirect #whirlpool